Compare, understand + optimize your destination's performance against DMO peers.
DMO benchmarking
mark is not another data report, it is your answer report.
We have been there.
Sitting at your desk. In a board meeting. Talking with your boss.
And the inevitable question comes up…so, how are we doing?
mark is the answer.
mark is a DMO- and CVB-specific benchmarking report that utilizes analytics and metrics directly from other destinations. Not assumptions or algorithms.
Real numbers.
And real numbers allow mark to provide real answers. So the next time the success question comes up, you will know the answer.
More about mark:
Peer-based Data
mark is unique for one reason: peer-based analysis.
mark accesses data from DMOs and CVBs of all sizes, providing a depth of data and analysis unrivaled in the destination industry. The idea is simple. Destinations pool their data, mark runs anonymous reports with your data benchmarked against a group of similar destinations.
By providing a unique perspective of geography, operating budget or competitive set, your data becomes more strategic than ever before.
Dare we say actionable? Yes, we dare.
beta Partners
Currently, 21 destinations are involved in our beta program, with plans to grow the overall participant base to 200+ DMOs and CVBs.
Our beta partners include:
Tourism Vancouver
Visit Orlando
Travel Oregon
Visit Nashville
Visit California
Greater Boston CVB
Visit Seaside
Easy to Read
Why spend your afternoon pouring over mountains of Excel spreadsheets or endless (and hard to read) online reports? At mark, we love data as much as we love good design.
That is why every mark report is not only beautiful, but easy-to-read and easy-to-share. Heck, we bet even your boss will like looking at mark reports.
mark reports show clear action items…meaning we only tell you what is actually important. No useless data or charts, ever. You should be able to look at the report, understand the trends instantly and then get back to marketing your destination.
We love looking at data, but that does not mean you do too.
Improve Expertise
A primary goal of mark is to make you a smarter destination marketer.
Smarter in your decision making. Smarter in your conversation with co-workers. And smarter in your interactions with members and peers.
The basic mark report was designed with this idea in mind. You need a trusted, independent voice to provide clear, actionable answers, specific to destination marketing questions. mark fills this role.
But let’s be clear. mark is not trying to replace your current reporting solution, simply enhance it. mark adds a new layer of answer analysis…so you can make sense of all that data.
After all, you are the smart one. We are just the fact checkers.
Consumer Review Detail
In conjunction with our data partners at Revinate, mark Plus + Premium integrates consumer review data on member businesses. Allowing you to provide clear guidance and insight to your members.
In-depth Research
The benchmarking report is only the beginning of mark.
Our true value lies within the in-depth research we provide our mark Premium subscribers. Research that begins with benchmarking and ends with best practices, whitepapers and case studies.
Information that will not only tell you how your destination is doing, but how you can improve and enhance your marketing efforts.
Our in-depth research is build upon a belief that industry education benefits every destination, DMO and CVB. We are not competitors, but counterparts.
Whether it is a whitepaper on QR Codes or a webinar on blog creation best practices, the benchmark foundation created by mark supports a wealth of information sharing.
Unbiased Opinions
mark is independent.
We are not your agency of record, social firm or SEO company.
And as an independent report mark can provide an unparallelled level of analysis and opinion. Analysis that does not serve your agency’s goals, hide weak campaigns or sugarcoat the details.
mark provides real, accurate answers.
Who is behind mark?
mark is a project of the Travel 2.0 Consulting Group. Lead by Principal and Senior Tourism Consultant Troy Thompson, Travel 2.0 has developed a reputation for unbiased, clear and actionable opinions on tourism and technology.
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Peer-based Data
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Easy to Read
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Improve Expertise
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In-depth Research
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Unbiased Opinions
subscribe to mark
Prices and plans for all budgets.
Subscribe and set-up mark in less than 5 minutes. Receive a preview report in 5 days.
schedule a demo
Want to see mark in action, or just have a question?
Let’s chat. Contact us at [email protected] or by using the form below.
using mark
Why use mark?
- If you need answers, not more data.
- If you need an independent perspective on your marketing campaigns.
- If you need competitive benchmarking analysis.
- If you need to provide clear success metrics to your board, city or state.
Providing Access
Providing Access
Adding Our Google Account
Adding our Google Account profile to your Google Analytics account is a simple process, which can be completed by any Account Administrator in less than 5 minutes.
To add a new user:
- Select the account to which you want to add a user.
- Click the gear icon at the top right of any page in Analytics.
- Click the Users tab.
- Click + New User.
- Enter the email address ([email protected]) for the user’s Google Account.
- Select User Profile.
- Click Create User. Our Google Account / Email should now appear in the User List for the specified domain.
To modify an existing user:
Instructions on how to modify an existing user, plus more information on providing account access, can be found in the Google Analytics Help section.
Video Tutorial
Troubleshooting
If you have any trouble adding our account, or would like a step-by-step tutorial on adding our Google Account, please email us at [email protected] or call 720-515-6010.
